Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Dynamics Of Influencer Marketing: A Multidisciplinary ApproachISBN13:9780367678906ISBN10:036767890XAuthor:?lvarez-Monzoncillo, Jos? M. (Editor)Description:Youtube, Instagram, Facebook, Vimeo, Twitter, Etc Have Their Own Logics, Dynamics And Different Audiences This Book Analyses How The Users Of These Social Networks, Especially Those Of Youtube And Instagram, Become Content Prescribers, Opinion Leaders And, By Extension, People Of Influence What Influence Capacity Do They Have? Why Are Intimate Or Personal Aspects Shared With Unknown People? Who Are The Big Beneficiaries? How Much Is Vanity And How Much Altruism? What Business Is Behind These Social Networks? What Dangers Do They Contain? What Volume Of Business Can We Estimate They Generate? How Are They Transforming Cultural Industries? What Legislation Is Applied? How Does The Legislation Affect These Communications When They Are Sponsored? Is The Privacy Of Users Violated With The Data Obtained? Who Is The Owner Of The Content? Are They To Blame For Fake News? In This Changing, Challenging And Intriguing Environment, The Dynamics Of Influencer Marketing Discusses All Of These Questions And More Considering This Complexity From Different Perspectives: Technological, Economic, Sociological, Psychological And Legal, The Book Combines The Visions Of Several Experts From The Academic World And Provides A Structured Framework With A Wide Approach To Understand The New Era Of Influencing, Including The Dark Sides Of It It Will Be Of Direct Interest To Marketing Scholars And Researchers While Also Relevant To Many Other Areas Affected By The Phenomenon Of Social Media Influence Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2022-08-08Weight:0 lbsDimensions:Number of Pages:240Language:English
Price: 184.51 USD
Location: USA
End Time: 2024-09-03T16:53:14.000Z
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Item Length: 9.2in
Item Width: 6.1in
Author: José M. Álvarez-Monzoncillo
Publication Name: Dynamics of Influencer Marketing : a Multidisciplinary Approach
Format: Hardcover
Language: English
Publisher: Routledge
Publication Year: 2022
Series: Routledge Studies in Marketing Ser.
Type: Textbook
Item Weight: 16 Oz
Number of Pages: 210 Pages
