Description: Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging sets out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. It examines the history of the idea, the tobacco industry's frantic efforts to derail it, and the early evidence for its impact; also giving tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow.
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EAN: 9781743323977
UPC: 9781743323977
ISBN: 9781743323977
MPN: N/A
Book Title: Removing the Emperor's Clothes: Australia and Toba
Item Length: 21 cm
Number of Pages: 272 Pages
Language: English
Publication Name: Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging
Publisher: Sydney University Press
Publication Year: 2014
Subject: Medicine, Healthcare System
Item Height: 210 mm
Item Weight: 380 g
Type: Textbook
Author: Becky Freeman, Simon Chapman
Item Width: 148 mm
Format: Paperback
