Description: Marketing Scales Handbook, Volume II: A Compilation of Multi-Item Measures by Bruner, Gordon C.; Bruner, II, G.; Hensel, Paul J. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
Price: 10.33 USD
Location: Aurora, Illinois
End Time: 2025-01-27T23:18:50.000Z
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Binding: Hardcover
Book Title: Marketing Scales Handbook, Volume II
Weight: 3 lbs
Product Group: Book
IsTextBook: Yes
Number of Pages: 1045 Pages
Language: English
Publication Name: Marketing Scales Handbook Vol. 1-2 :A Compilation of Multi-Item Measures (Hardbound)
Publisher: Cengage South-Western
Subject: Marketing / General, Marketing / Research
Publication Year: 1996
Item Weight: 25 Oz
Type: Textbook
Author: Gordon C. Bruner, Paul J. Hensel
Item Length: 7 in
Subject Area: Business & Economics
Item Width: 9.5 in
Format: Trade Paperback
