Description: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
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Location: Kennesaw, Georgia
End Time: 2025-01-13T18:16:13.000Z
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EAN: 9780133078350
ISBN: 9780133078350
Item Length: 9in
Item Height: 0.8in
Item Width: 7.4in
Author: Marian Wood
Publication Name: Marketing Plan Handbook
Format: Trade Paperback
Language: English
Publisher: Pearson Education
Publication Year: 2012
Type: Textbook
Item Weight: 13.9 Oz
Number of Pages: 232 Pages