Description: Marketing Handbook - Edited by Paul H. Nystrom, Ph. D. - Professor of Marketing, Columbia University and Staff Editor Albert W. Frey, M.A., M.C.S. Professor of Markeing, Dartmouth College - Published by The Ronald Press, Company, New York. 1321 pages Contents: Advertising MediaAdvertising OrganizationAdvertising PlanBudgetsChannels of DistributionCompensating SalesmenConsumer DemandContractsCorrespondenceDistribution CostIndustrial MarketingMarketingMarketing ResearchPackaging PoliciesPersonnel SelectionPrice PoliciesProduct PoliciesPublicityPublic RelationsQuotasSalesmen's EquipmentSales OrganizationSales PromotionSales SupervisionSelling and SalesmanshipService PoliciesStatistics and MathematicsStorage and WarehousingTerritoriesTraining Salesmen
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Location: Dallas, Texas
End Time: 2025-02-03T03:27:57.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Country/Region of Manufacture: United States
Publication Name: Marketing Handbook
Format: Hardcover
Educational Level: College
Type: Handbook
Author: Paul Hystrom
Subject: Business & Economics
Publication Year: 1951
Language: English
Product Type: Textbook
Publisher: Ronald Press Company
