Description: Macat Analysis of Pankaj Ghemawat's Distance Still Matters : The Hard Reality of Global Expansion, Paperback by Giudici, Alessandro; Rolbina, Marianna (CON), ISBN 1912453002, ISBN-13 9781912453009, Brand New, Free shipping in the US Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.
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Book Title: Macat Analysis of Pankaj Ghemawat's Distance Still Matters : The
Number of Pages: 112 Pages
Language: English
Publication Name: Pankaj Ghemawat's Distance Still Matters : the Hard Reality of Global Expansion
Publisher: Macat International The Limited
Subject: International / Economics, Globalization, General, International / General
Item Height: 1.2 in
Publication Year: 2018
Type: Textbook
Item Weight: 6.4 Oz
Author: Marianna Rolbina, Alessandro Giuduci
Subject Area: Literary Criticism, Political Science, Business & Economics
Item Length: 10 in
Series: The Macat Library
Item Width: 7.1 in
Format: Trade Paperback
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