Description: This was the actual Blue Flashing Light used for the Kmart Blue Light Specials. The light was activated during their impromptu savings events of the item that was on sale. This item was purchased as a fixture item from the “going out of business sale” of the Kmart in San Mateo California. The original power supply is missing, but it has been tested with an external universal DC power source, and also tested with 4 AA batteries the fit inside the device, and the light works great. The Kmart Blue Light Special program, often symbolized by the iconic "Actual Blue Flashing Light," is a nostalgic and distinctive marketing strategy that played a significant role in Kmart's retail history. ### Kmart Blue Light Special The "Blue Light Special" is perhaps one of the most memorable and effective promotional tools used by Kmart. Introduced in 1965, this marketing tactic involved unexpected and temporary discounts on various products throughout the store. The phrase "Attention Kmart shoppers!" announced over the store's PA system became legendary, signaling customers to gather around the blue light for exclusive deals. These sales were spontaneous and often only lasted for about 15 minutes, creating a sense of urgency and excitement among shoppers. The blue light itself, a literal flashing blue light placed on a pole, was mobile and could be moved around the store to highlight different deals in different departments. This added a dynamic and interactive element to the shopping experience, making the hunt for bargains almost a game for customers. The Blue Light Special was more than just a discount; it was an event that encouraged customers to explore the store, potentially leading to increased sales as shoppers discovered items they didn't originally plan to buy. ### Actual Blue Flashing Light The "Actual Blue Flashing Light" was a fundamental part of this marketing strategy. This physical, rotating light fixture was designed to catch the eye of shoppers, drawing them to the location of the current special offer. Typically mounted on a cart or stand, the blue light was accompanied by signage that detailed the current promotion. The simplicity and directness of this approach were key to its success. The blue flashing light was an effective visual cue that could be seen from across the store, ensuring that everyone knew where the deal was happening. The psychological impact of the blue light was significant; it not only drew attention but also created a sense of urgency and exclusivity. Shoppers felt they were getting a unique opportunity to save money, which in turn fostered a sense of excitement and anticipation. Over the years, the Blue Light Special and its actual blue flashing light became deeply ingrained in American retail culture. The phrase "Blue Light Special" entered the lexicon, often used humorously to refer to any unexpected or limited-time offer. Despite changes in retail strategies and the decline of brick-and-mortar stores, the Blue Light Special remains a fond memory for many, symbolizing a bygone era of shopping where in-store experiences and spontaneous bargains were part of the thrill. ### Cultural Impact and Legacy The Blue Light Special's impact extended beyond just sales numbers. It became a part of Kmart's identity and a symbol of American retail innovation. This marketing tactic set Kmart apart from its competitors and built customer loyalty. Shoppers often visited Kmart specifically for the excitement of catching a Blue Light Special, making it a destination rather than just another store. In popular culture, the Blue Light Special has been referenced in movies, television shows, and even music, cementing its place in the collective memory. It represents a time when shopping was a more communal and engaging activity, contrasting sharply with the impersonal nature of online shopping today. ### Conclusion The Kmart Blue Light Special and the Actual Blue Flashing Light were more than just a promotional gimmick; they were a pioneering effort in retail marketing that combined visual appeal, urgency, and interactivity. This approach not only boosted sales but also created memorable shopping experiences that resonated with customers long after they left the store. The legacy of the Blue Light Special endures as a testament to Kmart's innovative spirit and its role in shaping the landscape of American retail.
Price: 2000 USD
Location: San Mateo, California
End Time: 2024-08-19T02:19:15.000Z
Shipping Cost: N/A USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Kmart
Color: Blue
Theme: Department Stores
Original/Reproduction: Original
