Kenneth D. Lawrence Advances in Business and Management Forecasting (Hardback)

Description: Further DetailsTitle: Advances in Business and Management ForecastingCondition: NewEAN: 9780857242013ISBN: 9780857242013Publisher: Emerald Group Publishing LimitedFormat: HardbackRelease Date: 08/26/2010Description: "Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics of this title will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. In Volume 7, there are sections devoted to financial applications of forecasting, as well as marketing demand applications. There are, also, sections on forecasting methodologies and evaluation, as well as on other application areas of forecasting.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmItem Width: 23mmItem Weight: 499gContributor: Kenneth D. Lawrence (Series edited by), Kenneth D. Lawrence (Edited by), Ronald K. Klimberg (Edited by)Genre: Business & FinanceBook Series: Advances in Business and Management ForecastingAuthor: Kenneth D. LawrenceRelease Year: 2010 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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