Description: About this Item The item is a book Paperback The Author Name is Jo Conlon The Title is Fashion Business and Digital Transformation : Technology and Innovation across the Fashion Industry Condition New Other Comments Edition Number - 0001. Edition_description - . Pages Count - 308. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Industries / Fashion & Textile Indust Product Description - Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as retail-tainment, phygital, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 167435100
Price: 69.16 USD
Location: US
End Time: 2025-01-22T11:55:14.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / General
Brand: Mastering Fashion Management
Weight: 0.51
Style: NA
Title: Fashion Business and Digital Transformation Technology and Inno
Release Title: Fashion Business and Digital Transformation Technology and Inno
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Fashion Business and Digital Transformation Technology and Inn
Colour: NA
Material: NA
Department: NA
Movie/TV Title: Fashion Business and Digital Transformation Technology and Inn
UPC: 9781032428475
EAN: 9781032428475
ISBN: 9781032428475
Binding Type: Perfect
Item Height: 16.51
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Book Title: Fashion Business and Digital Transformation : Technology and Innovation Across the Fashion Industry
Number of Pages: 272 Pages
Language: English
Publisher: Routledge, Chapman & Hall, Incorporated
Publication Year: 2024
Topic: Industries / Retailing, Economics / General, Production & Operations Management, Information Technology
Illustrator: Yes
Genre: Computers, Business & Economics
Item Length: 9.7 in
Author: Jo Conlon, Charlene Gallery
Book Series: Mastering Fashion Management Ser.
Item Width: 6.9 in
Format: Trade Paperback
