Description: Influencer Marketing Strategy : How to Create Successful Influencer Marketing, Paperback by Glenister, Gordon, ISBN 1789667259, ISBN-13 9781789667257, Brand New, Free shipping in the US
Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.
Influencer marketing can no longer be ignored. Whether its broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and its therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer.
Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Price: 46.24 USD
Location: Jessup, Maryland
End Time: 2024-11-03T01:27:25.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Influencer Marketing Strategy : How to Create Successful Influenc
Number of Pages: 304 Pages
Publication Name: Influencer Marketing Strategy : How to Create Successful Influencer Marketing
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Item Height: 1 in
Publication Year: 2021
Type: Textbook
Item Weight: 14.9 Oz
Item Length: 9.2 in
Author: Gordon Glenister
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
