Description: Influencer Marketing Strategy : How Influencers Can Help Grow Your Business, Hardcover by Glenister, Gordon, ISBN 1398615250, ISBN-13 9781398615250, Like New Used, Free shipping in the US "Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete new edition of Influencer Marketing Strategy covers essential topics,from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy"--
Price: 138.15 USD
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End Time: 2025-01-17T05:44:42.000Z
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Book Title: Influencer Marketing Strategy : How Influencers Can Help Grow You
Number of Pages: 360 Pages
Publication Name: Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.9 in
Publication Year: 2024
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Type: Textbook
Item Weight: 21.6 Oz
Author: Gordon Glenister
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Hardcover
