Description: Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide.This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
Price: 34 USD
Location: Madison, Wisconsin
End Time: 2024-09-17T19:17:37.000Z
Shipping Cost: 4 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Subject Area: Business & Economics
Publication Name: Influencer Marketing Strategy: How Influencers Can Help Grow Your
Title: Influencer Marketing Strategy
Publisher: Kogan Page, The Limited
Item Length: 9.2 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Subtitle: How Influencers Can Help Grow Your Business
Publication Year: 2024
Type: Textbook
Format: Trade Paperback
ISBN: 9781398615236
Release Year: 2024
Language: English
Item Height: 0.9 in
ISBN-10: 1398615234
Author: Gordon Glenister
Genre: Business & Finance
Country/Region of Manufacture: GB
Item Weight: 19.3 Oz
Item Width: 6.2 in
Release Date: 07/03/2024
Number of Pages: 337 Pages
