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Book Title: Handbook of Marketing Scales : Multi-Item Measures for Marketing
Number of Pages: 624 Pages
Language: English
Publication Name: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Publisher: SAGE Publications, Incorporated
Subject: Marketing / General, Consumer Behavior, Marketing / Research
Publication Year: 2010
Item Height: 1.4 in
Type: Textbook
Item Weight: 58 Oz
Author: Richard G. Netemeyer
Subject Area: Business & Economics
Item Length: 11.2 in
Item Width: 8.8 in
Format: Hardcover
