Description: Export Strategy : Markets and Competition, Paperback by Piercy, Nigel, ISBN 1138969419, ISBN-13 9781138969414, Like New Used, Free shipping in the US This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. Th provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of th.
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Book Title: Export Strategy : Markets and Competition
Number of Pages: 284 Pages
Language: English
Publication Name: Export Strategy: Markets and Competition (Rle Marketing)
Publisher: Routledge
Publication Year: 2015
Subject: Marketing / General, Exports & Imports, General, Strategic Planning
Item Weight: 18.8 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Nigel Piercy
Series: Routledge Library Editions: Marketing Ser.
Item Width: 6.2 in
Format: Trade Paperback
