Description: Export Marketing Strategy : Tactics and Skills That Work, Paperback by Zou, Shaoming; Kim, Daekwon; Cavusgil, S. Tamer, ISBN 1606490087, ISBN-13 9781606490082, Like New Used, Free shipping in the US If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
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Book Title: Export Marketing Strategy : Tactics and Skills That Work
Publisher: Business Expert Press
Subject: International / Marketing
Publication Year: 2009
Number of Pages: 150 Pages
Language: English
Publication Name: Export Marketing Strategy : Tactics and Skills That Work
Type: Textbook
Author: S. Tamer Cavusgil, Shaoming Zou, Daekwan Kim
Subject Area: Business & Economics
Format: Trade Paperback
