Description: Culting Of Brands : Turn Your Customers Into True Believers, Paperback by Atkin, Douglas, ISBN 1591840961, ISBN-13 9781591840961, Brand New, Free shipping in the US An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. Reprint.
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Book Title: Culting Of Brands : Turn Your Customers Into True Believers
Item Length: 8.5in
Item Height: 0.6in
Item Width: 5.6in
Author: Douglas Atkin
Publication Name: Culting of Brands : Turn Your Customers Into True Believers
Format: Trade Paperback
Language: English
Publisher: Penguin Publishing Group
Publication Year: 2005
Type: Not Available
Item Weight: 8.5 Oz
Number of Pages: 256 Pages
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