Description: Consumer Behavior, Paperback by Ruvio, Ayalla; Iacobucci, Dawn, ISBN 1119912415, ISBN-13 9781119912415, Brand New, Free shipping in the US In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
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Book Title: Consumer Behavior
Number of Pages: 368 Pages
Language: English
Publication Name: Consumer Behavior
Publisher: Wiley & Sons, Incorporated, John
Subject: Consumer Behavior, Commerce
Item Height: 0.7 in
Publication Year: 2023
Item Weight: 22.4 Oz
Type: Textbook
Author: Ayalla Ruvio, Dawn Iacobucci
Subject Area: Business & Economics
Item Length: 9.9 in
Item Width: 7.9 in
Format: Trade Paperback
