Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Business-To-Business Marketing: How To Understand And Succeed In Business Marketing In An Emerging AfricaISBN13:9780367770884ISBN10:0367770881Author:Adeola, Ogechi (Author), Oguji, Nnamdi (Author), Owusu, Richard (Author)Description:Business-To-Business Marketing: An African Perspective: How To Understand And Succeed In Business Marketing In An Emerging Africa Is A Comprehensive Application Of The Most Current Research Results, Concepts And Frameworks To The African Business-To-Business (B-To-B) Context The Chapters Are Designed To Provide The Reader With A Thorough Analysis Of B-To-B Important Aspects Like Competitive Strategy In B-To-B, Marketing Mix Strategies, Relationship Management And Collaboration, Business Services, Big Data Analysis, And Emerging Issues In B-To-B Are Discussed With African Examples And Cases As A Result, The Book Is Easy To Read And Pedagogical It Is Suitable For Courses At Universities And Other Tertiary Levels, Undergraduate And Graduate Courses, Mba And Professional B-To-B Marketing Programmes Working Managers Will Find It A Useful Reference For Practical Insights And As A Useful Resource To Develop And Implement Successful Strategies The Authorscollectively The Four Authors Have Over 60 Years Of Teaching And Research In B-To-B Marketing And Management In And Outside Africa They Have The Managerial And Consulting Experience That Has Enabled Them To Combine Theory With Practice Their Experience And Knowledge Provide The Needed Background To Uniquely Integrate Teaching And Research With The Realities Of The African B-To-B Market Their Command Of And Insight Into The Subject Are Unparalleled Binding:Paperback, PaperbackPublisher:Productivity PressPublication Date:2023-01-09Weight:0 lbsDimensions:Number of Pages:284Language:English
Price: 47.58 USD
Location: USA
End Time: 2025-01-03T18:03:24.000Z
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Book Title: Business-To-Business Marketing : How to Understand and Succeed in Business Marketing in an Emerging Africa
Number of Pages: 284 Pages
Language: English
Publisher: Productivity Press
Topic: Leadership, Sales & Selling / Management, Marketing / General, Commerce
Publication Year: 2023
Illustrator: Yes
Genre: Business & Economics
Author: Robert Hinson, Nnamdi Oguji, Richard Owusu, Ogechi Adeola
Item Length: 10 in
Item Width: 7 in
Format: Trade Paperback
