Description: The Basic Marketing: A Marketing Strategy Planning Approach by Joseph P. Cannon, William D. Perreault Jr. and E. Jerome McCarthy is a highly recommended textbook for people who are interested in learning about marketing strategy planning. The book was published in 2013 by Mcgraw-Hill Education and is available in a hardcover format. The book is in English and has 784 pages.
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Book Title: BASIC MARKETING: A Marketing Strategy Planning Approach
Subject: Strategy
Item Length: 11.1in
Item Height: 1.2in
Item Width: 8.5in
Author: Joseph P. Cannon, William D. Perreault Jr., E. Jerome Mccarthy
Publication Name: Basic Marketing : a Marketing Strategy Planning Approach
Format: Hardcover
Language: English
Publisher: Mcgraw-Hill Education
Publication Year: 2013
Type: Textbook
Item Weight: 58.3 Oz
Number of Pages: 784 Pages
