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Basic Marketing: A Global-Managerial Approach

Description: Basic Marketing: A Global-Managerial Approach by William D. Perreault Jr.; E. Jerome McCarthy; William D. Perreault Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

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Basic Marketing: A Global-Managerial Approach

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Binding: Hardcover

Publication Year: 2005

Weight: 4 lbs

Product Group: Book

IsTextBook: Yes

Edition: 15

Book Title: Basic Marketing

Language: English

Publisher: McGraw-Hill Companies, T.H.E.

Item Height: 1.3 in

Topic: Marketing / General

Features: Revised

Genre: Non-Classifiable, Business & Economics

Item Weight: 72.1 Oz

Item Length: 11.1 in

Author: Perreault

Item Width: 8.7 in

Book Series: Mcgraw-Hill/Irwin Series in Marketing

Format: Hardcover

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