1967 You Don’t Have To Be Jewish To Love Levy’s Rye Poster African American Boy

Description: This listing is for an original vintage “You Don't Have to be Jewish to Love Levy's Rye Bread” poster. At the bottom of the poster it reads: "Copyright, 1967 Henry S. Levy & Sons, Inc. A Contemporary Poster Classic distributed exclusively by Darien House, Inc. New York City, Printed in the U.S.A.". Farkash Gallery in Israel has one listed for sale at $1,500. This poster measures 29 1/2” x 45” and will be well packed for shipping. Levy’s is a bakery in Brooklyn, New York that opened its doors in 1888 and was famous for its Jewish Rye Bread. The Levy’s campaign, conceived by Doyle Dane Bernbach and the art director William Taubin, featured photographs of conspicuously non-Jewish New Yorkers — a black boy, Asian and Native American men and a robed choirboy among them — blissfully contemplating a slice of the company’s rye. Condition: There is a small tear at the top that does not extend into the text or image and some light crease lines from being stored rolled up in the past. Please see the photos for more details. Money-back guarantee. I found this description online: This image of an African American schoolboy clearly conveys the message that, "You Don't Have to be Jewish to Love Levy's Rye Bread". It is part of an explosively popular ad campaign that consisted of diverse people eating what was once thought of an exclusively Jewish treat. It was conceived by Judy Protas, William Bernbach, William Taubin, and Phyllis Robinson of the ad agency DDB. "We had a local bread, real Jewish bread, that was sold widely in Brooklyn to Jewish people," Protas told The New York Times in 1979. "What we wanted to do was enlarge its public acceptance. Since New York is so mixed ethnically, we decided to spread the good word that way." The posters were hung primarily in the New York subway system. This particular poster was so well-loved by Malcolm X, that he had his photograph taken next to it.

Price: 575 USD

Location: Charlottesville, Virginia

End Time: 2024-12-23T00:39:44.000Z

Shipping Cost: N/A USD